Crafting a Website that Inspires & Empowers
Industry Non-profit Organisation
Service Provided UI/UX Design
Being Social-
Ek Nayi Shuruaat
Being Social-Ek Nayi Shuruaat is a registered non-profit committed to uplifting the underprivileged and protecting the environment. The organization works and focuses on healthcare, education, skill development, and disaster relief to spread smiles and serve humanity. It is a group of impassioned changemakers wedded by a profound vision - Spread Smiles, Serve Humanity.Their mission is to empower the marginalized and underprivileged, providing them with the voice, dignity, opportunities, and resources essential to shape a brighter future for themselves and their communities.
Crafting a Website that Inspires & Empowers
Industry Non-profit Organisation
Service Provided UI/UX Design
Being Social-
Ek Nayi Shuruaat
Being Social-Ek Nayi Shuruaat is a registered non-profit (Reg. No. District East/Society/1730/2017) committed to uplifting the underprivileged and protecting the environment. The organization works and focuses on healthcare, education, skill development, and disaster relief to spread smiles and serve humanity. It is a group of impassioned changemakers wedded by a profound vision - Spread Smiles, Serve Humanity.Their mission is to empower the marginalized and underprivileged, providing them with the voice, dignity, opportunities, and resources essential to shape a brighter future for themselves and their communities.
Crafting a Website that Inspires & Empowers
Industry Non-profit Organisation
Service Provided UI/UX Design
Being Social-
Ek Nayi Shuruaat
Being Social-Ek Nayi Shuruaat is a registered non-profit (Reg. No. District East/Society/1730/2017) committed to uplifting the underprivileged and protecting the environment. The organization works and focuses on healthcare, education, skill development, and disaster relief to spread smiles and serve humanity. It is a group of impassioned changemakers wedded by a profound vision - Spread Smiles, Serve Humanity. Their mission is to empower the marginalized and underprivileged, providing them with the voice, dignity, opportunities, and resources essential to shape a brighter future for themselves and their communities.
Goal
Merging Emotion, Language, and Design to Develop a Functional Website
Mikado faced a unique challenge - balancing empathy with design while developing the website. Our goal was not only to create a visually appealing site but also one that was emotionally resonant and deeply responsive. Given the breadth of the NGO’s initiatives, programs, and outreach efforts, it was essential to implement a clean, structured, and easily navigable content layout supported by a well-defined content architecture. The challenges for us didn’t end there. During the development phase, Mikado faced several strategic hurdles, including the need to maintain high performance while incorporating visually rich elements—such as animations and media—to enhance user engagement.
Challenges
Transforming Human Narratives into Empathetic and High-Performance Designs
Developing a website that seamlessly integrates empathy with functionality challenged Mikado’s emotionally intelligent and technical prowess. One of the main challenges was translating extremely personal and distressing narratives into structured, impactful language that not only informed but also evoked understanding and empathy. This demanded a nuanced content strategy and pushed our creative limits.
On the technical front, Mikado had to ensure flawless cross-platform compatibility and manage a large, evolving codebase brought its own challenges. Efficient bug tracking, for instance, required well-defined workflows and meticulous quality control.
Solution
Retaining Empathy, Enhancing Functionality, and Ensuring Seamless Compatibility
To address the intricate challenges of integrating empathy with functionality and ensuring flawless cross-platform compatibility, our development team at Mikado adopted a multifaceted approach. Instead of merely stating facts, we adopted the show-don't-tell strategy. We focused on conveying the profound experiences of underprivileged children, marginalized communities, and neglected elders through compelling content and emotionally resonant visual representation. We applied user-centered design (UCD) principles to truly understand our target audience's preferences, behaviors, and pain points. Our design integrated elements that foster trust and engagement, such as bright colors, friendly visuals, authentic storytelling, and generous use of white space.
Impact
Driving Impact through Strategic Digital Development
Mikado’s development team successfully implemented an array of strategic and scalable solutions for the high-performing and user-focused digital platform. Performance optimization was achieved through techniques that ensure rapid load times without compromising on rich media content.Beyond storytelling, we prioritized a clean, scannable layout, using compelling imagery, videos, and infographics to reinforce the message without visual clutter.