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Butterly is a gourmet patisserie and a cafe serving treats that have been created by 5-star chefs. They want to take dessert cravings to a whole new level, Butterly aims to offer its patrons a place to wind down and enjoy delectable eats. To spread the word, we had to get the user intent spot-on, and create long-lasting and eye-catching digital presence with an identity that we helped not just create but establish successfully.
The client is looking for an incredible brand name and logo that captures the essence of their brand. They want a design that shows their love of fine coffee and scrumptious desserts while also appealing to a wide range of customers. The logo should create a mix between modernism and traditional appeal, evoking sentiments of warmth, comfort, and indulgence.
In the branding process, we employed a color palette consisting of warm and inviting tones. Colors like yellow and maroon were utilized to evoke feelings of joy, positivity, sophistication, and indulgence. These images were selected to align with the bakery’s brand values and create a visually pleasing aesthetic.
In this captivating hand-drawn sketch, we witness the birth of “Heartfelt Muffins,” a logo that artfully blends the essence of muffins and heart shapes into a delightful and heartwarming design.and the concept is establishes an emotional connection with its audience, tapping into the universal language of love and comfort through food. The logo’s inviting charm and heartwarming appeal make it a memorable symbol of a bakery that cares deeply for its customers’ happiness.
During the logo ideation process for Butterly, our design studio fostered a creative environment to generate innovative concepts. Through brainstorming and exploration, we developed multiple design directions inspired by the bakery’s artisanal craftsmanship and desired aesthetic
Through tireless iteration and refinement, we have arrived at a logo that resonates with both the brand’s identity and the desires of its audience. The design strikes a harmonious balance between indulgence and affection, leaving an indelible impression that lingers in the hearts of all who encounter it.
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