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The Live Green Co. team came to us looking to create a website experience that aligned with their revolutionary proprietary tech, that is set to bring in the new age revolution of sustainable eating and living. Bringing in the ancient knowledge of plant ingredients to replace harmful additives and ingredients that are optimized to give the maximum health benefits, we designed an immersive website experience in line with their vision.
They are not just offering ready-to-eat food items which are additive-free but also wanted to let the world know about their groundbreaking AI-tech ‘Charaka’. Where, partners could use their techand offer confidence to their respective customers about their resolve towards overall sustainability and the health benefits of their products. Information placement was therefore key, product and services had to be presented in an understandable and clutter-free manner, we couldn’t afford negligence in offering the utmost clarity to both types of users simultaneously. Their product and campaign were meant to run parallelly, hence, the design had to create impact and influence that prompted the users to spring into action.
Conveying LiveGreen’s commitment to the cause through design was our main intent, we used plenty of stunning visual elements and infographics to break the monotony in the content filled parts. The color palette was restricted to maintain brand consistency, but we played around with multiple variations of green to compile a perfectly balanced visual theme. Placement of their products and services had to be done precisely for each type of user, we couldn’t afford negligence in offering the utmost clarity. We adopted a relentless approach towards constructing wireframes, gathering consistent feedback from the LiveGreen team and taking corrections back to the drawing board to reach the ultimate consensus on the structuring of the necessary information. After multiple iterations and finalizing of the UI and the interaction design we ended the whole process with rapid prototyping to pass it on to the development team.
The research started off with a UX audit of their previous website, which had cluttered content across all the webpages and was failing to drive the point home. We spent plenty of time on ideation and brainstorming, laying the ground-work for an optimized interface with a clear information hierarchy about their offerings. There were two kinds of users LiveGreen was targeting, the professional partners who could benefit from ‘Charakha’ and the direct customers who needed food items for their own consumption. With the help of user journey maps, we made sure our designs were familiar and relevant to both types of users. To further induce a sense of urgency and awareness we added creative design elements like animated statistics and comparative illustrations that elevated the user experience and would prompt the user to jump on the ‘plant-only’ bandwagon.
Better visual hierarchy and clarity, Optimized Interface, Increased Learnability, Reduced cognitive load, Improved brand credibility and trust, Increased Functionality
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